We were tasked with creating a full e-commerce site with a video background and shop. The online store required a full checkout system and a section that returning users could iuse to log in and manage their account from. All products are searchable from the homepage and we added this feature in to stream line the site and make it easier for customers to complete transactions. The homepage is as simplistic as possible (minus the video background), meaning that customers can visit the site, choose their cartridge brand, then model and check out all within a minimum number of clicks. As the domain was locked with another provider we transferred this and linked it to the site's database. On top of the design work we also began an SEO campaign with Franking Machine Ink, listed it locally through Google and had it placed within the Yellow Pages Directory. Overall the business rose from page 6 to page 1 on single keywords.
To raise traffic to the site we posted weekly articles on the company’s page for over a year. This ranged from How To Guides, PDF manuals and offers that were on products.
We saw the traffic rise by 500% since my implementation of this strategy.
From doing this within 6 months the website ranked on the first page of Google for all of it’s Neopost products (it’s main brand). This was a huge accomplishment for the company as they had previously only reached page 3 at best. We are extremely proud of the result as all of the traffic was organic and absolutely no PPC was used.