What your website needs
To look professional
Nobody wants to visit a website that looks like it was thrown together. Your website is the face of your company and brand. It needs to look as professional as possible otherwise customers may think that your company is amateurish. Companies often see the real life benefits from having a strong presences on the web.
To have a Private Domain
As with the above post, visitors will question the validity of your business if it has a URL address such as “yourbusiness.wordpress.com.” Sites should have their own personal webspace and company email addresses i.e. email@example.com to add authenticity to your business and show that you are really established.
To have a memorable name
A short, easy domain, normally with your businesses name in it will make it much easier for customers to access your site. Your business name with ‘.com’ will normally be what a customer types first (outside if using a search engine). If they have to look you up and then dig through business cards just to get URL which will take them to your site, your accessibility will lessened and they may not stick around that long.
To have a contact page
If visitors want to get in touch with you to discuss prices, get a quote or the specifics of an item they will do so with a contact form. A contact page gives your address, which is crucial for google and all of your details so customers can get in touch with you a number of ways. If you don’t have one they will have to search for ways to find you, if they don’t get this information in the end you will lose the sale.
To have testimonials
Tell someone how great your company is through someone else’s words.
To have an about us page
This legitimises your business. People buy from people. If they have a friendly face that they can associate with your company they are more likely to think you are credible.
To have a social media page
Social media is what connects the world today. With it you can reach countless people. It also helps to keep your customers up to date with your business in a format they use regularly. Customer service is a huge part of a business’s success and people will often tweet your company as their first port of call. If people can publicly see that you handle complaints well they will be more likely to use your services.
Here at Get Connected we understand how paramount it is to have professional, easy to use, credible websites and strive towards reaching this goal in every site that we create.
If you would like an upgrade to your existing site or are ready to have a brand new, lush and responsive site which covers all of the above points, you can contact us firstname.lastname@example.org
We look forward to hearing from you.